The Regional Sales Manager (RSM) will work to execute Unilever Naturals Channel strategies and merchandising objectives at Account Headquarters and retail through 3rd Party Sales Agents (Advantage Sales & Marketing). This person will work in concert with Advantage Sales & Marketing Business Development Managers and sales force to accomplish Unilever’s business objectives.
You will develop sustained business relationships with both accounts and brokers in order to drive profitable sales volumes by developing a plan using key performance measures.
You will initiate the development and growth of the Unilever brands at retailers in their geography as well has serve as a ‘brand ambassador’.
You will actively review the competitive environment and works internally with the account and with Advantage Sales & Marketing Manager to adjust promotional plans where appropriate and prepare recommendations as needed for Unilever response.
Manage and coordinate Advantage Sales & Marketing resources to maximize effectiveness of assigned market objectives through Account Executives, Marketing, Retail Group, Administrators, and Broker senior management.
Delegate work to ASMs, BDMs, CDMs, and Administrators where appropriate
Identify opportunities and risks within the market in support of channel and corporate business objectives.
Drive trade investment efficiencies while ensuring corporate goals are delivered, broker investment is maximized and customer strategies are met.
Communicate opportunities, risks and recommendations to management and internally.
Manage and coordinate Unilever resources to maximize effectiveness on assigned market performance to include Trade Marketing, Category Management, Consumer Insight, Supply Chain and Shopper Marketing.
Develop Strategic Relationships to accelerate growth, while operating within approved trade marketing parameters and driving trade investment effectiveness and efficiency.
ESSENTIAL EXPERIENCE, SKILLS & QUALIFICATIONS
Bachelor's degree is required.
3-5 years Customer Management/Broker Management experience. Experience managing 3rd parties, Retail Store operations, HQ. Sales Experience and Team Leadership.
Excellent communication and follow up skills.
Must be able to manage through 3rd parties and delegate responsibly.
Business Planning and Implementation.
Strong interpersonal skills.
Contribution to Company Strategy & Innovation.
Consumer /Shopper Understanding.
Unilever PLC, incorporated on June 21, 1894, is a fast-moving consumer goods (FMCG) company. The Company's segments include Personal Care, which primarily includes sales of skin care and hair care products, deodorants and oral care products; Foods, which primarily includes sales of soups, bouillons, sauces, snacks, mayonnaise, salad dressings, margarines and spreads; Home Care, which primarily includes sales of home care products, such as powders, liquids and capsules, soap bars and a range of cleaning products, and Refreshment, which primarily includes sales of ice cream and tea-based beverages. The Company's geographical segments include Asia/AMET/RUB, The Americas and Europe. The Company operates in more than 100 countries, selling its products in more than 190 countries. The Company operates approximately 310 factories in over 70 countries. It operates a network of over 400 warehouses globally.